EU Food Fair 2024 at Shinanoya

We are excited to announce a fresh opportunity for Tokyoites to try and buy authentic European food and drink products with the launch of the ‘EU FOOD FAIR 2024,’ which will be taking over all 17 Shinanoya stores from 3-16 October, 2024.

Under the EU’s ‘Perfect Match!’ campaign, these special in-store pop-ups will showcase the exciting possibilities of combining quality European products with local Japanese ingredients. In addition, eight of the stores participating in the fair will hold an ‘EU Product Tasting Campaign,’ giving customers the chance to sample daily EU foodstuffs such as meats, olive oil, and alcoholic beverages to introduce the appeal of these globally popular products to a wider audience in Japan.

Key info: EU FOOD FAIR 2024
■    Duration: October 3 (Thursday) – October 16 (Wednesday), 2024
■    Participating stores: 17 stores (8 will also host in-store tastings)